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Get the scoop on topics related to LinkedIn profile optimization, copywriting for small businesses, and content strategies to help position your brand competitively.

Aug 17, 20226 min read

LinkedIn Content You Didn't Know You Needed.

I can’t tell you how many times I am asked the question – how much content should I post on LinkedIn? And how often should I post? Let me...

Aug 15, 20224 min read

Long-form Newsletter vs. Short-form Status Update. Which is Best?

As you probably already know, newsletters are blowing up on LinkedIn. Not a day goes by when another newsletter follow request shows up...

Apr 22, 20214 min read

Benefits of Upgrading Your Personal Brand on LinkedIn

Without a polished, professionally crafted LinkedIn profile, you risk not being taken seriously. Upgrading your professional online...

Mar 4, 20205 min read

Career Moves Don't Have to be Scary. Listen to Your Pegasus!

There's a common theme emerging. Many of the people I talk with during their complimentary LinkedIn profile reviews are telling me that...